I’ve spent almost 8 hours on this now, and today reached a Three Star town rating. Hurrah! Moved a few more people in, including Bee Woman (who has a real name, but she is a woman, dressed as a bee) who has an ice cream shop, and Gordon (who looks like Gordon Freeman from Half-Life. He likes books.
Built each of them a few items of furniture, and found in the process of prospecting for Gingerbread Men (for Bee Woman) that the time of day affects what you find.
I also found a ghost! At first, I thought it was just some sort of graphical glitch, but it appeared again and tried to actually scare me. Amazing!