On the Xbox Rewards site at the moment there’s a section where you can get a “user type” created, depending on how you use your Xbox. It’s here, if you want to do it.
It is, of course, completely broken. Like everything else on xbox.com, whenever I’m asked anything about what I use my Xbox for, I’m careful to point out “Games”. And nothing else. No films, TV, music, social networking, chicken farming or strategic planning. Or Kinect.
So I answered with:
Which gave me this profile: